Market and strategy analysis of whirlpool

Market and strategy analysis of whirlpool Refrigerator is truly an integral part of every home. The choice of refrigerator brand and model you want to buy will depend on the number of people in the house as well as your income and their space available in the income. Mainly refrigerators are two types direct cool, frost control and frost free refrigerators. Whirlpool develops the strategy of market segmentation ,target market ,distribution and manufacturing. Whirlpool is the first manufactured product of home home appliances The market share of whirlpool is above 25% Segmentation Whirlpool understood Indian market very closely,and launching products through customer needs. Its mainly basis on the technology,price,services. When the customer needs and wants of the products are launched they are feasible to every customer. It is the basic segment. It covers all the features except for modular shelves, all of them are single metallic bodys.in this segment ranges from 180 to 230 litres.These type of refrigerators are small refrigerators and small shops.In this canot be stored in large capacity.The price varies from 8850 to 12700.In this master price is the base product with unique health guard,thick door design and jumbo bottle neck.In this genius xl premier is the higest product with unique health guard,thick door design,jumbo bottle rack,chill max and modular shelves features. Frost control This segment is the premier segment. It has more feature values compared to the direct cool. This type of refrigerators are technically advanced and are aimed to reduce frost information in the refrigerator.Its ranging capacity is 180 to 310 litres. In this price varies from 11550 to 17745.Its has mainly the 6th sense frost control technology and which is the additional point of this segment. Frost free This segment is the elite segment. It is the most profitable segment in the whirlpool. In segment there are 21 models.Compared to other the price and capacity are more. Its ranges from 220 to 450 litres.In this segment it has not introduced in the low capacity refrigerators.For elite models it has created the higher segment.Mainly the elite models are used for super markets and malls.The price varies from 13775 to 36200It has mainly introduced the 6th sense tower cooling technology for forst free refrigerators.for end products its also introduced 30 litre crisper. Target customers The market that is valued for refrigerator is 4000 crores.In the consumer durable market then th market share is 16%.In market is growing annually at 7-8 %. For the direct cool segments the consumer requirements are low capacity. i.e house holds,small shop keepers, bachelors. For the frost control segment is the average amount of income and is mainly targeted in the middle class. For the frost free segment mainly targeted on the high income and also large storage capacity. In terms of income it can be classified for 3 differrent strategies.In the whirlpool mainly advertising on the target of housewives.hence the primarily target for whirlpool is housewives. Positioning Mainly its has trying to itself as a homemaker.Recently the whirlpool tag line for advertisements was your magic is home making.in earlier it was you whirlpool.For advertising and promotion it spends 70 crores.Ajay and kajol are brand ambassadors of whirlpool. A relationship basedon equality,love and romance. The following are the Successful mantra of Whirlpool: Know a customer Be a customer Serve a customer The major competitors with whirlpool in the refrigerator segment are Samsung LG Industrial structure The industrial structure mainly comes in the category of oligopoly market. But the 3 of them having the major share. Brand identity: The identity of brand is very crucial in this industry. The company with a strong brand can be definitely success in this industry. New entrants: Threat is very low. Advertising : Requires huge amount for advertising. In india it was established in the year 1997. LG has no segments, they are mainly concentrated only one segment. In this green ion door cooling refrigerators are the special features. It has been rated 5 star by Bureau of Energy Efficiency (BEE). They launched recently in the first TV-refrigerator. In this segment there are 9 models available in the market. It is mainly targeted in the middle and above middle class. The price vries range from Rs.14450 to Rs.39880 It is only one refrigerator with out works stabilizer. PROMOTION / MARKETING STRATEGY Its marketing mainly depends up on advertising.abhishek bachan was the brand ambassador for LG. Mainly concentrate on the rural areas. In this market share is increased to 15.8 to 18% For this value to the customer is more important and not price. They are top quality and leading edge technology. Samsung is mainly the technology leader and they mainly competiitn with others is technology. They are mainly twin cooling system. They provide optimum level of coling in the refrigeration compartment and the freezer. Mainly it is around cooling action. Mainly it uses the siver fresh technology. In this furtherly can be classified in to 3 segments. Direct Cool Frost Free Side By Side Direct Cool It is mainly target on the middle class. In this there are 6 different models. Its ranges the capacity of 180-200 litres. The price varies from Rs.8,700 to Rs.10,900 Frost Free Refrigerators No of models Price Rs Less than 350 litres 6 13000-2200 Greater than 350 litres 6 29000-56000 Bottom freezer 3 38000-56000 Side By Side Its mainly targeted on the premium product in the niche market. It has mainly 13 models. In this capacity ranges from 545 to 880 Litres Price varies from Rs. 56,000 Rs. 1,41,000 After Sales Service They started the own service centres and helpline numbers. In this mainly success mantra is 10 second to loose a customer, 10 years to gain them back . For this year expecting to expand refrigerator channel by 25%

Waste Disposal on Cat Ba Island

At present, the waste disposal issue on Cat Ba Island is still seriously concerned. Mr. Sang Bui Quang, Director of Department of Natural Resources and Environment, said on website www. monre. gov. vn that waste management has not met environment protection requirements, there has not been waste treatment firms, and commonly discharge waste directly from ships into the sea. Consequently, it seems to impact on the environment, the scenery and also Cat Ba People. Waste disposal includes treatment in the land and on the water. In the land, Cat Ba has only one landfill, Dong Trong. It is not far from Hung Son block( about 8km), the point of storing rubbish through all sites of Cat Ba and surrounding areas with the volume of 40m3/day. Each day, the rubbish is buried and prayed three times. However, the landfill has not met hygienic standards so that the pollution here is adversely affecting people's lives in this area. In reality, there are some campaigns to dispose the situation, but it is not effective. The landfill still has rising smoke and the unbearable stench so that flies and mosques are crowded there and surrounding areas. Assigned to Cat Hai public construction and urban service company to collect, transport and dispose rubbish in the area of Cat Ba, including handling baggage pollution of Dong Trong. Despite great efforts to minimize pollution affects people's lives, the district also can process according to the method of chemical spraying, burial. There is no way to remedy the situation thoroughly cell infection here. On the water, waste disposal has met more difficulty. In the bay, there are 123 cages, including 106 aquaculture cages and 17 cages with people living, which is the main reason for water pollution. Although each cage has its own trash, the big amount of rubbish into the water (i. e. waste water, fish, food†¦). Waste from the fishing vessel and the fish cages are at risk of causing environmental pollution at the alarming level. Fishing boats use big plastic bags to marinate fis, they scratch those and throw into the sea before moving up onto the shore. According to Mr. Bay Vu Tien, there is also a collecting ship to take rubbish from cages to the land. But it just counts for 30% of the waste. The baggage is floating on the water that makes a bad image about Cat Ba environment in tourists’ mind.

The Islamic Faith Sufism Essay - 1350 Words

Islam, as a religion, is divided into two different sects, Sunni and Shii. These divisions have their own separate values and rituals that create an unconquerable schism between them. The gap, however, is somewhat bridged by a twist on the Islamic faith known as Sufism. The mystic ways of the Sufi society make it very appealing to both Sunnis and Shiites, not to mention the newcomers to the Islamic faith. Sufism uses the quality of unification and the quality of appeal to make it one of the strongest aspects of Islam. Sufism was founded on the belief that Muslims could obtain a one-on-one; relationship with God through mystical practices. Mysticism is defined as a particular method of approach to Reality making use of intuitive and†¦show more content†¦The Master proceeds to stand in the midst of this chanting, and he is followed by the circle of devotees around him. The entire group then begins to chant very loudly while they jump, clap, sway, or bounce. At the end of this two-hour session, the Master gives some verbal command, which causes the devotees to stop their chanting while the choir drops to a very low tone, and the ceremony comes to an end. The Sufis believe that this type of worship will bring them to ecstasy, thereby shortening the distance between God and themselves. Sufis also believe that the ecstasy for which they strive can only be reached by a Pure Love; for the Beloved; or God. Sufis believe that their God is omniscient and omnipotent. They hold faith in his ability to give and take away. Their God has the undeniable ability to do anything and everything that he wills. Their strength comes from the Beloved, and they strive solely for the right to be one with the Beloved. The end of the Path come when the mystic soul is rapt up into union with the Divine and the soul becomes one with God; in much the same manner as the drop subsists when it is merged in the oceanamp;#8230;for the part has returned to become one with the Whole.; The Sufis have one particular story, which shows this deep infatuation with the Beloved. The story speaks of a man who is asked where he is going, where he comes from, what he desires, etc. His replies always contain the word Beloved (i.e. From theShow MoreRelatedEssay on The Sufi Philosophy in Islamic Faith1274 Words   |  6 PagesThe Sufi faith has had a long and rich history in the overall Islamic faith. Sufism has many distinguishing differences in its practices and beliefs from that of the other Islamic sects that we know of today. One thing I personally found interesting is how this particular sect of Islam isn’t as popularly spoken of like the Sunni and Shia sects of Islam. Some of the most interesting and distinctive differences in this division of Islam is are wool clothing that the Sufi’s wear along with the mostRead MoreSpread of Islam in India1409 Words   |  6 Pagesbunch of beliefs and faiths after the Prophet Mohammad. In order to that the colonizatio n of Muslims initiated in India was the key place from where Islam was started its expansion version to remaining places of South Asia.Beyondpersuasion and forced conversion, the main factors that influenced in the spread of Islam in India were conquest of Muslim armiesfrom Arabia and Turkey, commercial activities of Muslim traders and the Islamic teachings in equality as well as in Sufism. The conquest of ArabRead MoreThe Mystical School Of Islam1196 Words   |  5 Pagesorigin of this belief among scholars. Some say that Sufism is the mystical school of Islam and had its beginnings in the first centuries following the life of the Prophet Mohammad and others say that they are traced back to the pre-Islamic roots of Sufism through the early Christian mystics of Syria and Egypt, to the Essenes, the ancient Pythagorean orders, and the mystery schools of the Egyptians and Zoroastrians, among others. [2] Keywords; Sufism, Tawassuf, Tazkia, Dhikir, Wahdat al Wajood, TariqaRead MoreRelation Between Islamic Spirituality And Sufism Beyond Ordinary Understanding1617 Words   |  7 Pages Relation between Islamic spirituality and Sufism beyond ordinary understanding. The concept of Sufism in Islam is a Muslim who believes in Allah and seeks Allah and spent all life in truth. Following Islam, loving Allah, and seeking direct experience of Allah. Islamic civilization was flourishing and rising exponentially with the Sufi philosophy in Islam the spread of Sufism has been considered a fixated factor in the spread of Islam and in the creation of rich Islamic society especially in AfricaRead MoreThe Role Of Women Within Islam1044 Words   |  5 Pagesemerge with the writings of Sufi scholar Muhammad b. Ali b. Muhammad Ibn al-Arabi al-Ta’i al-Hatimi. Ibn al-Arabi’s thoughts concerning Islamic women within the 12th and 13th centuries drew much attention from the Islamic community. This attention was originally seen as heresy, and many responded with hostility as well as the denouncement of Ibn al-Arabi’s faith. However, Ibn al-Arabi was a devoted follow er of Muhammad. His views upon women stem from his life experiences, and his progressive ideasRead MoreThe Sufi Movement : A Religious Movement1101 Words   |  5 PagesIntroduction: The Sufi Movement: Sufism is a religious movement which arose from Islam in the 8th-9th centuries AD. Its followers seek to find truth and love through direct encounters with God. The name ‘Sufism’ is associated with the coarse wool garments that sufi saints wore as a mark of their rejection of worldly things. The method of their realizing God was the renunciation of the World and Worldly pleasures. They lived a secluded life. The Sufi movement consists of fraternal orders in whichRead MoreThe Search For Truth Through God1354 Words   |  6 PagesLoebenberg Honors 171 November 8, 2014 â€Å"Love Loves Difficult Things† The search for truth through God is where the philosophy of attaining knowledge intersects with religious doctrine. Although the esoteric and mystical system of Sufism has its origin in Islamic orthodoxy, Sufism can be seen as less as an individual sect and more of a stepping-stone towards Christian revelation. In the Sufi allegory The Conference of the Birds by Farid Ud-Din Attar, God is represented as a mystical essence within andRead MoreSufism1337 Words   |  6 PagesSufism: how did sufism affect Islam and the world ? Sufism Sufism has come to mean a wide range of beliefs that center on the quest for personal enlightenment in the union with God. Sufis are sometimes described as the mystics of Islam, but Sufism fits awkwardly in the categories of religions. Technically Sufism is a denomination of Islam, however there are many Sufis that are not Muslims and there are many Muslims that are reluctant to consider Sufism part of Islam. One of the fewRead MoreAl Gazali1257 Words   |  6 Pagesin 1058 AD in Tus, Persia and impacted greatly upon the Islamic faith, particularly toward Sunni and Sufi members; they know him as ‘the Proof of Islam’. Al Ghazali provided a positive impact upon the Islamic faith and its million of devotees and still continues to do so today through his many works. Al Ghazali was educated in Tus, Persia, at the Nishapur School as well as at the Nizamayyah School in Baghdad. Here, he excelled in Islamic sciences. In 1095, Al Ghazali experienced a personal crisisRead MoreThe Between Politics And Religion1423 Words   |  6 Pagesreligion and politics. How do the various approaches to Islam we ve studied—traditionalism as represented by the ‘ulama, Sufism, Islamism, and modernism—differ in conceiving of the relationship between the two? Does each necessarily have a vision of an Islamic engagement with politics and, if so, what does it look like? The interaction between politics and religion in the Islamic context is one that descends from the model of the Prophet Muhammad, who served as a transcendental figure and as a community

John F. Kennedy s Speech - 1378 Words

On January 20, 1961, John F. Kennedy gave what is arguably the most influential inaugural address in the history of the United States. With the shifting political and social dynamics in America during this time period, Kennedy knew that finding a common ground for everyone would be the best way to create peace and unity within the nation. He directly speaks to foreign countries and citizens of the United States while sending the same message: the world should be striving for peace, and the responsibly lies with individuals working together. By delivering this message of unity, Kennedy effectively persuade citizens to put aside any feelings of hostility they have and to come together as one. Kennedy won the presidency by a small margin, and he knew that he needed to gain the support of the majority of the country through this speech. The two major reasons Kennedy won by such a small amount were his age and religion. During his speech, Kennedy indirectly addresses these two issues to show that they will not be a problem during his presidency. Kennedy mentions God at both the beginning and end of his speech. He does this in order to bridge the gap between him and the Protestants in the country. By opening up his speech talking about God, Kennedy reminds the religious majority that he still worships the same deity, despite being Catholic. Religion has the capability of creating a common bond between people, which Kennedy creates at the beginning of his speech and reinforces atShow MoreRelatedJohn F. Kennedy s Speech1813 Words   |  8 Pageswere delivered by John F. Kennedy in West Berlin. His speech was viewed worldwide and brought national attention to the Berlin Crisis and the Cold War. Today, most people have heard about the speech, but may not know a whole lot about it. They may ask themselves the following questions: Who was John F. Kennedy? What was the message of the speech? What was going on in the United States or in the world at the time that made the speech important? What was the impact of the speech? This report of theRead MoreJohn F. Kennedy s Inaugural Speech2478 Words   |  10 PagesBeing number two on the list of top one hundred speeches in www.americanrhetoric.com, it is no surprise that John F. Kennedy’s Inaugural speech on January 20, 1961had a great impact on the American public (ar100). His speech is famous for it’s eloquence and ending call to action, challenging the American public to, â€Å"ask not what your country can do for you-ask what you can do for your country (JFK 1).† Traditionally, inaugural speeches are given to unify the nation and provide a clear picture ofRead MoreJohn F. Kennedy s Speech1243 Words   |  5 Pagesinheriting a war amounted to a lot of pressure alone for John F. Kennedy. Many have questioned if John F. Kennedy was the man to lead the country. In order to answer that question he gave a memorable inaugural address to make his critiques rethink their doubts. Kennedy’s speech is known as one of the most powerful speeches because of his of rhetorical strategies. Of course being the youngest president there’s a ton of pressure on Kennedy but with all the pressure he still was able to show the wholeRead MoreJohn F. Kennedy s Speech871 Words   |  4 Pages â€Å"John F. Kennedy was elected in 1960 as the 35th president of the United States. At 43-years-old JFK became the youngest man and the first Roman Catholic to hold that office.† President John F. Kennedy gave his inaugural address on Friday, January 20, 1961. In his speech he addresses many issues faced by society during that time, as well as today. Kennedy expresses his presidential intentions by saying â€Å"Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear anyRead MoreJohn F. Kennedy s Speech1361 Words   |  6 PagesJohn F. Kennedy Kennedy’s inaugural speech was remembered in the lines â€Å"Ask not what your country can do for you; ask what you can do for your country†. Kennedy’s speech resounded all over the United States inspiring the American nation to change, prosper and grow. He reassured the citizens of their nation’s strength and gave the people a sense of security. As the 35th President of the United States, John F. Kennedy was known for many accomplishments such as the establishment of the Peace CorpsRead MoreRhetorical Analysis Of John F. Kennedy s Speech1405 Words   |  6 PagesThere are many things that a speech must contain to make it a well written and spoken speech. John F. Kennedy s speech he gave on September 12th 1962, titled â€Å"Address at Rice University on the Nation s Space Efforts†, better known as â€Å"We Choose to go to the Moon† contains many of the important factors of a successful speech. Kennedy used rhetorical strategies and skills t o help him influence the American people to help accomplish the major goal of reaching the moon. Kennedy did not only want to reachRead MoreJohn F Kennedy s Inaugural Speech947 Words   |  4 PagesJohn F Kennedy’s inaugural speech is widely considered one of the best speeches ever given. By the time Kennedy was elected, he had earned a degree from Harvard University, spent time in the Navy during the Second World War, and was already enjoying a successful political career serving in both houses of Congress. Kennedy delivered his eloquent inaugural speech to thousands of people on the steps of the Capitol building and millions more watching the broadcast on television which was the first toRead MoreThe John F. Kennedy s Speech On Civil Rights Movement Essay975 Words   |  4 PagesThe John F. Kennedy is 35th President of the United States was June 11, 1963 in work for Americans. On the country is White House in Oval Office from Washington, D.C. for history his Civil Rights Address. Kennedy wants to be announced and start a speech on civil rights Movement will explain about people in African American. The speech is history to tell of equality for African American with people in live were civil rights. We can show on notification for speak a television and some radio becauseRead MoreJfk s Rhetorical Masterpiece Of John F. Kennedy s Moon Speech Essay1118 Words   |  5 PagesLivingston English 1101 27 Sept. 2016 JFK’s Rhetorical Masterpiece John F. Kennedy’s â€Å"Moon Speech† is a rhetorical masterpiece, which painted a vivid picture of America’s upcoming role as being a world leader in space exploration. The 1962 â€Å"Moon speech† was delivered by John F. Kennedy at the Rice University stadium in the midst of the space race between the Soviet Union and the United States. Kennedy’s ultimate goal with the â€Å"Moon Speech† was to get the Nation on board to support the NASA space programRead MoreMy Fellow Americans: John F. Kennedy ´s Presidential Speech Analysis1028 Words   |  5 PagesLots of things were happening in 1960 with John F. Kennedy was to be the president of the United States of America. America is going through a period of where they are scared and worried about what is going on in the world around them. They needed a strong leader to turn them around and get them back on top. John F. Kennedy gave them just what they need to hear with his inauguration address . He spoke of helping others, working together and protecting are freedom at all cost. It was exactly what the